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Sony’s new PMW-300K1 XDCAM camcorder is the first semi-shoulder mount camcorder to combine the benefits of 1/2-inch type Exmor™ Full HD 3CMOS sensor technology with 50Mbps HD recording at MPEG HD422, meeting broadcast standards around the world. The high bit rate ensures excellent capture of fast moving objects, while its chroma subsampling feature is perfect for a wide range of video recording situations. Although the PMW-300K1 features the same lens and imager as the PMW-EX3, Sony has developed advanced signal processing technology to suppress noise effectively and create noticeably clearer images, and enable it to reproduce better S/N ratio than that of the PMW-EX3. In addition to the list of exceptional features the new PMW-300K1 shares with the PMW-EX3, the new camcorder now offers Cache Recording of up to 15 seconds, 1/16 ND filter position in addition to 1/4 and 1/64, more Gamma selections, eight assignable switches, QHD 960 X 540 resolution viewfinder, second SDI output, HDMI output, USB connectivity and more. The newly added USB connection enables the wireless remote control, video streaming and high resolution/XAVC proxy file transfer capabilities with an optional CBK-WA100 Wireless Adapter. The camcorder is designed to be upgradable to support Sony’s revolutionary XAVC codec, which is planned to be available from firmware version 1.20. This will help to extend the lifecycle of the product and enhance your return on investment.